No buzzwords. No theORY.
Bringing clarity.
Driving revenue.
Executive GTM leadership and commercial transformation for technology businesses in complex, competitive markets.
Mackellar GTM helps technology, SaaS, payments, fintech, energy and other complex-market businesses turn strategy into revenue.
Senior GTM leadership, without the overhead.
Mackellar GTM was founded by Craig Mackellar to provide technology businesses with the practical commercial leadership required for complex, regulated markets. With a background leading go-to-market teams across fintech, SaaS, and payments, Craig focuses on high-impact execution rather than theoretical slideware. We help organizations align their strategy with revenue goals, ensuring that growth is both sustainable and measurable.
Where Mackellar GTM helps
GTM strategy and operating model
Defining clear routes to market and the organizational structures required to execute effectively in complex landscapes.
Commercial and sales effectiveness
Optimizing sales processes and commercial workflows to drive higher conversion rates and sustainable revenue growth.
Market entry and expansion
Practical execution and leadership for businesses scaling into new territories or competitive technology sectors.
Pricing and packaging
Structuring commercial offerings to capture value and improve competitive positioning in complex B2B markets.
Ready to bring more clarity to your GTM?
Share a bit about your business and we’ll set up a focused working session.
Experience in complex, competitive markets
Fintech win-rate optimization
SaaS market expansion
Commercial transformation
Rebuilt GTM motion for a UK fintech, improving win rates by 22% and shortening commercial sales cycles by three months.
Led market entry for a regulated data provider, achieving £2M ARR within the first year through structured sales effectiveness.
Restructured GTM operating model for a Tier-1 energy tech business to drive cross-border revenue growth and clarity.
TECHNOLOGY • SAAS • PAYMENTS • FINTECH • ENERGY • DATA & ANALYTICS • REGULATED SERVICES •
Trusted for turning complex GTM challenges into commercial clarity
Selected comments from Craig’s public LinkedIn recommendations highlight a consistent theme: the ability to translate complex products, platforms and markets into clear go-to-market direction, practical execution and revenue impact.
“One of the stronger commercial transformation operators I’ve worked with.”
“Built out the GTM function and brought structure, clarity and momentum.”
“Made a real difference to how we brought new products and solutions to market.”
“An exceptional EMEA Solution Engineering leader.”
“Able to translate complex platform capabilities into clear go-to-market direction.”
“A rare mix of GTM, marketing and enablement experience.”
Full recommendations are available on Craig MacKellar’s LinkedIn profile.